The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. The best salespeople don't just build relationships with customers. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. Download free ebook of The Challenger Sale soft copy pdf or read online by'Matthew Dixon','Brent Adamson'Published on by Penguin Download The Challenger Sale Free Ebooks in PDF format.